Penina Hitti, Founder and Director


Carrier designer:

Penina Hitti, trained sling and carrier consultant through Slingababy UK.

Artists and Graphic designers:

Ruha Fifita – Tongan and New Zealand Art focus

Permanent Sewing Team:

Penina Hitti

Tania Howes


Penina Hitti, Founder

I have thoroughly enjoyed carrying my four kids over 9 years.   I have enjoyed supporting our local babywearing group, hosting our library and organising sling meets.  I have trained as a carrier Consultant through Slingababy UK.  I even enjoy supporting safe postnatal workout, while babywearing, as a trained Kangatrainer.

I have done carrier conversions for about 3 years now (through Island Custom).  I have been adding new carrier designs every year and felt it was time for Island Carrier as a brand to be created.  I have spent 2 years finding out all the ins and outs of fabric production around the world – attending the worlds largest fabric expo in Shanghai in 2017.  I have found wonderful suppliers and manufacturers of fabric from Australia, China and Nepal that can produce high quality fabric. 

I am resident in the beautiful Kapiti Coast with my husband and four children.  I am proudly half Samoan and (fourth generation) New Zealander (European).   Our brand is inspired by the Pacific Islands and New Zealand’s natural beauty and we hope to share it’s beauty with the world.

I am really excited about social enterprise and hope to see a rise in these kinds of businesses in New Zealand in the near future.